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Stepping up the high-end construction machinery industry is imperative
Stepping up the high-end construction machinery industry is imperative
For a long time, cost-effectiveness has been a major advantage of Chinese construction machinery, which has played a huge driving role in the rise of domestic brands in the global market.
However, today, the construction machinery industry faces a new situation, with domestic market sales repeatedly bottoming out, and the competition for "value for money" has turned into a "price war," hurting people more than itself. In the international market, although sales have continued to grow at a high rate, if you want to take a step further, The advantage of cost-effectiveness alone is also far from sufficient, especially if you want to break even further, import into the high-end markets such as Europe and the United States, and meet international brands shortly, domestic construction machinery products need to have more advantages.
Relatively, customers in mature overseas markets value the full lifecycle return on equipment rather than just value for money, and have a very high degree of loyalty to mature brands and agents. In order to grasp the psychology of these customers, China's construction machinery has to develop at a high level.
The construction machinery industry has long advocated "high-endization" for a long time. The theme of this year's Changsha International Construction Machinery Exhibition is "high-standardization, intelligentization and greenization - a new generation of construction machinery," which shows that the concept of "high-levelization" has received more and more attention in recent years. But specifically, what step has been taken in the high-endization of construction machinery, and how should we continue to move towards high-end development?
Action towards high end
In the road to the high-endization of the construction machinery industry, some enterprises have dedicated themselves to research and have achieved a lot of results, laying a good foundation for the industry to continue to move to the high end.
China's construction machinery industry once presented itself "The mainframe is strong, The pattern of "weak components" is that some domestically produced mainframes can compete with rivals in the international arena, but in the field of core components, they still face the problems of "missing high-end products and homogenization of low- and middle-end products," which restricts the overall trend of China's construction machinery towards the high-end. In the low years of the construction machinery industry cycle, domestic enterprises dived into research and development and made great breakthroughs in high-end hydraulic components.
In the field of high-end hydraulic valves and oil cylinders, Zoomlion has been continuously developing for more than a decade. Nowadays, it has achieved the independent mastery of hydraulic core components and key algorithms for electro-liquid control, which has cracked the "neck" problem of high-end hydraulic components in the construction machinery industry chain, and even surpassed foreign countries in some performance indicators.
The core components of Liugong's electrified products achieve 100% domestic conversion rate, and are further expanding the electric product layout, stepping up efforts to bring high-end equipment such as electric loaders, 5G unmanned construction machinery to the market on a large scale, and providing comprehensive solutions for electric products to the customer community.
Of course, there are still many technological breakthroughs in the construction machinery industry, although at present, it cannot be said that domestic substitution has been fully realized. However, compared with the relentlessness of previous years, the situation has improved greatly, and with the efforts of many domestic enterprises, the "last kilometer" of comprehensive domestication of core components of construction machinery will no longer be far away.
In recent years, a wave of innovation covering all aspects of the industrial chain and downstream has become more and more dynamic, and electrification and intelligence have become the main theme in it. With the accelerated deployment and deepening of advanced technologies such as intelligent manufacturing, China's construction machinery products have every opportunity to achieve "detour overdrive" in the world.
One of the greatest advantages of European, American and Japanese manufacturing is the "artisanal spirit," and the high quality and high standards brought by this artisanal spirit can be realized through the "intelligent manufacturing system," which completely breaks the barrier between Chinese manufacturing and European, American, and Japanese manufacturers.
Therefore, although the overall proportion of electrified and intelligent products is still small, the vast majority of manufacturers seize the opportunity and have a layout in many aspects such as products, technology and support services. The relevant officials of the Ministry of Industry and Information Technology said that China's construction machinery industry has fully accelerated in multiple levels of intelligent and green transformation. At present, it has cultivated and built 11 intelligent manufacturing demonstration plants, nearly 100 typical intelligent manufacturing scenarios, and more than 20 green supply chain management companies. In the next step, China will further promote high-quality development of the construction machinery industry.
At present, China's construction machinery exports are mainly focused on the regions along the "One Belt, One Road" and have obtained a relatively high share. Comparing the global construction machinery market structure with the export structure of Chinese companies, we can find that the European and American market capacity is huge, and the penetration rate of Chinese construction machinery in these regional markets is relatively low.
In recent years, Chinese construction machinery products have successfully introduced into the European and American markets, and are expected to replicate their routes at home and along the "One Belt, One Road" areas to achieve a rapid increase in share.
In the European market, the overall ownership of Shanhe Smart Excavators has exceeded 20,000 units, becoming one of the most popular excavator brands.
In the North American market, Liu Zenglai, assistant general manager of Zoomlion International, said that the United States remains a high-growth market and therefore maintains high expectations for the future development of the North American markets. In terms of market capacity, the North American market is also one of several important markets in the world, and Zoomlion hopes to cultivate the North American Market in the future and turn it into a growth point for the company's long-term development.
Liu Quan, chief executive of Xugong USA, said that after 33 years of development, the U.S. market has become Xugong's largest overseas market. Xugong is very optimistic about the overseas market, especially the high-end market in Europe and the United States, which is also a market to be focused on in the future.
Successfully introducing the European and American markets, and the product strength and brand strength are receiving continuous recognition from customers, will be the core driving force for the continuous improvement of China's construction machinery in the overseas market share in the future.
How to move further towards high-end
Under major changes unseen in a century, the global industrial chain is restructured, and construction machinery is more urgently developed as a "national heavyweight." In order to achieve the high-end development of construction machinery, we need to work together from all over the industrial chain to work for a long time and break down technical barriers. To do this step, it can be roughly divided into the following areas.
Identify the market demand for high-end products, base on the main industry, and determine the feasibility development goals of the enterprise. Premier Li Qiang mentioned during his research in Hunan that more products and technologies with a voice should be built to lead and expand market demand with product innovation. At present, there is structural overcapacity in some areas of construction machinery, and it is especially necessary to accurately grasp the macroeconomic and technological development trends, accurately understand the market and customer needs, and achieve high-quality supply and create new market demand through differentiated innovative products.
We must innovate breakthroughs in key core technologies. China's construction machinery has a good environment for innovation. Party and national leaders have repeatedly conducted research on the construction machinery industry and inspected construction machinery enterprises, and have repeated emphasis on "indigenous innovation" and "key core technologies must be mastered in our own hands."
The key to building a modern industrial system lies in the higherization of industrial base and industrial structure, the aggregation of industrial development, the modernization of industrial chains and supply chains, and the high-levelization of industrial competitiveness. At present, China's construction machinery has a strong international competitiveness. However, there are still problems with the low level of industrial modernization and insufficient product reliability and durability, which affect international competitiveness, and there is an urgent need to improve the endogenousity, stability and autonomy of industrial development, and promote the upgrading of China's construction machinery to long life, high reliability, intelligent and green.
In general, China's construction machinery has achieved some results on the road to high-end development, and has gained many advantages for Chinese brands in global market competition. However, to further expand the advantages, obtain greater development and more profit return, it also needs the joint efforts of the entire industry to breakthroughs in technology, products, and markets, and accelerate the development goal of high-endization.
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